My approach is not complicated. I start each project with assessing my client's goals, determining what has worked and what hasn't, then creating a strategic plan to maximize audience growth and participation in reaching those goals. With my years of developing talents, practical hands-on experience and passion for success, I look forward to helping your organization reach it's goals.
Art Direction & Graphic design
Designing visual projects for print and digital use are powerful when based on effective communication. As an Art Director, I am passionate about inspiring designers to pursue each project with that goal as the outcome. As a Graphic Designer, my pursuit from the outset is to communicate visually to the target audience in a way that is unforgettable.
Areas of Focus
Identity design is critical to the representation of an organization's image. In all aspects of public facing materials, the identity needs to be represented consistently in every form to be effective. My process starts from ideation sketches and builds to the final application solutions.
From monthly magazines to fine coffee table books to corporate annual reports, designing and laying out publications of all sizes can be a daunting task. Since I was a kid, I've enjoyed the art and craft of putting together cohesive, beautiful and functional publications. In print or digital forms or both, I'm ready to help you with yours.
Whether you need a website, video, brochure, flyer, banner, or social media marketing solutions, I'm ready to work for you. I approach each project with long-term and immediate solutions in mind to provide the best bang for your buck. Let's start your project today!